Digital Marketing Millennials Era

Millennials are defined as people born in between the years of 1982 and 2000, they are the generation that experienced technology innovation first hand. Millennials are a constant topic of conversation whether it is in the workplace, technology and trends. In digital marketing it is no different, many strategies and methods are being shaped by millennials. 2017 has continued to show the shift millennials are having, now is the time to familiarise yourself with Millennials concepts and its effects for your digital marketing campaigns.

 

Unaware Digital Marketers

Millennials are a generation of digital strategists and content editors, even if they don’t realise it. While they may be actively seeking more real experiences online, they have learned to be exceptionally calculated in how they present their personal brand, creating strict strategies around how, when and where they are seen.

Millennials have been the generation that have shaped social media as such, they have become adept at fragmenting their identities. Cultivating multiple digital personas depending on the platforms used and the result they want to elicit from sharing their content.

Content Obsessed and Engaged

According to Hub spot millennials spend at least 25 hours per week online and engage mostly with content rich media. They spend time online discovering new websites, blogs and social media, they want to share, like and repost the content to their online network. Authentic and organically created content are key, millennials have strong eye for noticing the differences. It is important when making content that is either targeted or on topics of interest for millennials, that creators understand this.  In this day and age, the young consumers purchasing behaviour is heavily inspired by people they know in person or strangers they have connected with on social media whom they share mutual interests. They carry these “advisors” with them on their smartphones wherever they go.

 

People of the ages of 18 – 34 right now value more of content when coming from peers, offering content worth sharing builds a real brand-consumer relationship. Organic content that is created with interest of readers in mind rather than pushing a buy agenda, is more successful amongst millennials. Millennials value brands that offer transparency, originality and creativity in their content. Hostel World recent advertising campaign is prime example, use of genuine travellers’ feedback along with celeb influencer’s endorsements have been viral.

 

Entertainment and Collaboration are Key

Millennials want to have their say projected, brands that have been able to use customers’ engagement have had success of this. Nike implemented Nike Id for customers’ product customisation, Coca Cola used online co-creation to gather expressions and Taylors of Harrogate’s ran interactive Facebook video ad campaigns. Utilising collaboration and interaction builds relationship with consumers where they’re self-expression is being used to establishing their own personal brand experience.

Source: Millennial Marketing

In the same breath its important brands understand millennial value fun and enjoyment highly, so its vital customers experiences with brands are memorable. Millennials are known to use online shopping as form of entertainment. For example, 40% of millennials are make a wish list of products they want to buy.  Which is why social media sites like Pinterest have spawned out of these interests and are heavily targeted by online retailers who want to bridge the gap of shopping and browsing out of interest. These creates a formula where brands can capitalize on entertaining consumers and marketing their products in unique ways.

Ethical SEO: Company Advice For Natural Ranking in 2017

2016 saw SEO evolve at a faster rate than any other year, largely due to Google’s Penguin 4.0 update and the increasing promotional possibilities provided by social media.

There are, however, a number of tactics that are vital for avoiding Google sensors and practicing ethical SEO. Company experiences of our own have helped us create strategies essential for maintaining an honest approach to all SEO campaigns in 2017.

 

Mobile usage

The dominance of mobile for search purposes has altered the SEO landscape immeasurably over the past year and will certainly continue to do so.

In May 2015 Google announced that traffic levels for mobile searches are well above those of desktop. Not having a mobile-friendly site increasingly marginalises any SEO campaign you undertake. Google is now even planning to prioritise mobile results when indexing sites for the SERPs. If your site is not mobile ready, correct this as soon as possible.

Content needs optimization

Google Panda demands that websites contain strong, well-written content that gives users informative insight into their search query. However, no matter how high the quality of the content you write, there is still a need to promote it effectively. Simply creating good content is not a form of SEO in itself. As much as 90% of a site’s content will be neglected without correct optimisation of it.

Google will certainly take notice of any good site copy you provide, but marketing it through third party link-building and cross-channel marketing via your social media accounts is necessary to compete against competitor content. This will also establish you as a source of authority across your industry. Reliable, professional content will naturally be shared amongst your peers and followers; an attractive content marketing benefit and a clear form of ethical SEO.

Company backlinks should be no-follow

It’s important to remember that any link you have exchanged money for should be a no-follow link. Paying for links is, for the most part, an outdated approach to SEO but is not entirely against Google’s rules. Making sure the links you receive are no-follow is common sense for ensuring that blatant self-serving SEO, that will trigger Google’s sensors, is not passed back to your site.

Internal linking

Internal links are a great way to maintain user interaction on your website in a manner that establishes you as an authority on your industry while providing the user with an interactive experience that supports the nature of the search query further. This can work wonders for metrics like bounce rate and page views.

Link equality is also distributed more evenly across your site thanks to the use of internal linking. In order for this to work most effectively ensure that relevant internal pages are reached via natural anchor text rather than overly keyword focused terms.

As a general rule, three is the ideal number of links expected for each piece of content, although this can be increased depending upon the length of the copy being linked from.

Voice search for SEO

Voice search is becoming a major part of the user experience, far beyond the limitations of text enquires. This will expand in 2017 to incorporate voice recognition and understanding capabilities that cater to SEO criteria, including the use of spoken queries for keyword research purposes. Google Now, Siri and Cortana are among those providers leading the way in voice search.

Long-tail keywords

Although the inclusion of direct keywords is still 100% vital to a well-optimised campaign of ethical SEO, company websites are increasingly focusing on fuller queries and long-tail phrases help cater to the expectations of customers by giving them exactly what they’re looking for.

Using site copy that includes longer phrasing is now ideal for catering to the expectations of consumers. If you’re not sure of the exact search terms bringing traffic to your site, simply review the search enquiries you’ve recently received by using data from Analytics.

Cross-channel marketing

Cross-channel marketing is a more comprehensive development that builds upon multi-channel marketing practices.

Whereas multi-channel is essentially marketing your brand on more than one platform, cross-channel marketing is the use of multiple channels to integrate the way you market your services.

This involves a number of creative crossing tactics, such as contacting users of your mobile app through social media and email marketing to promote products and services. This can increase conversions while generating a widely recognisable brand identity that is likely to establish customer loyalty.

The most strategic part of cross-channel marketing is knowing the most appropriate marketing platform to release a message from, along with what the most beneficial content will be for that particular channel.

The most important part of any SEO campaign is to undertake an approach that remains ethical. SEO company tactics should always respect Google’s algorithms which are in place for the benefit and safety of its users.

At Consult Believe we offer effective and ethical SEO practices that allow our client’s sites to rank naturally in Google and all other search engines. We create marketing plans using the most appropriate online platforms. Enquire now for more information on how we can help your business.

 

 

Search Engine Marketing: Specialist SEO Techniques That Still Work In 2017

No one is going to question the stress and hard work that goes into mastering the Google SERPs, but even with the threat of Google’s recent Penguin 4.0 algorithm breathing down our necks, there are a few tried and tested ways that we SEOs can still pick up links honestly without occurring the wrath of the Google beast.

The days of keyword heavy link-building are long gone and are more likely to get your site penalised these days, but several safe tactics remain and they are an important part of achieving good, honest ranking in 2017. Here is Consult Believe’s guide to the top 5 ways to build links via an honest approach to search engine marketing.

Specialist Guest Blogging

Guest blogging has taken a bit of flack recently amid claims that it’s no longer an effective practice for SEO due to widespread posting of spammy content by bloggers who accept content from businesses irrelevant to their site. However, the truth is there’s nothing wrong with blogging on third party sites as long as a legitimate and worthwhile reason exists for doing so.

As long as you are posting on websites with a clear, strong relevance to your industry and are doing so without using spammy anchor, there is nothing wrong with guest blogging. After all, sharing content is still within the Penguin algorithm rules.

The Penguin algorithm is now stronger than ever for rooting out content that falls short of legitimacy. To be sure you are posting on relevant sites, simply review the website’s recent posting material and consider whether it’s relevant to your industry and target audience. Also assess whether the content previously posted is of good quality. Also be sure to review the site’s technical performance, specifically in regards to domain authority and page-rank which can determine strength.

Great site copy

While guest blogging certainly retains much of its power and usefulness, there is nothing as effective as producing high quality natural content on your site. When you write good original copy that engages audiences you can be sure that regular reposts and client interest will come to you, as long as you undertake a small amount of self-promotion, as this too is part of a good strategy for search engine marketing.

Specialist content for your audience

The inclusion of content that appeals directly the target audience of your site, with statistics and facts that support your writing, makes for a unique approach to your chosen subject matter that will make you stand out from the crowd.

Social Media

Although Google insists the links generated by social media is not an inherit part of its current assessment, there can no longer be any denying that social media is absolutely vital for the running of an effective SEO campaign. Building a social media presence on Facebook, Twitter and LinkedIn will generate so much more promotion for your site that it’s common sense for effective SEO.

When you publicise your own top quality content on social media channels, the reposts on other sites are going to generate invaluable organic links back to yours that will give your site a natural boost in any search engine. Marketing specialist content relevant to your industry has also never been easier thanks to the social sharing buttons that you can include on your homepage (see below).

 

 

Infographics

One sure way to grab the attention of potential customers is to use infographics; a form of graphic design image promoting your business via entertaining and informative information; a particularly effective way to engage audiences.

Building an infographic is not a difficult process if you’ve got access to the skills of a good web developer at your disposal. But even if not, the average design company specialising in infographic creation usually charges just £90 per image, which when considering the widespread reach that an engaging infographic can generate through reposting is excellent value for money.

Share reviews

An often overlooked means of driving natural traffic to your site is to encourage your previous clients to submit reviews and testimonials for inclusion on your site. Users often search for reviews before making a commitment to a website. An honest and good review has the potential to drive interest higher than other marketing methods.

Googles New ‘People also asked’ Feature

After months of testing and variations from last year November, Google have now gone live with the new feature ‘People Also Asked’. The feature is activated when a search is done on google, among the results there will be a box of similar searched suggestions. Why does this matter? In the world of SEO almost all of Googles update have a knock on effect. For SEO this will change how people search and how often they might need to.

Why it Matters for SEO

The feature dominantly occurs for the popular and often searched queries, while the feature related questions are sourced from popular websites. For SEO marketers it is important to note that these related questions answers are from high quality and authority websites. For example below, anew feature answers came from a content filled science page and well established scholars Harvard and BBC.

 

An Example,
Of how crucial it is how your content is presented and where it is. You need to have clear questions and answers in the text

 

Google algorithm for the feature searches is not clear yet but its clear quality matters. The more clear, well-structured and informative the content, the more sense it is for Google to choose it over other websites. Adapting to this feature provides the benefits of more exposure to similar query topics, drive more organic traffic and attracting links to website. Trying to keep up to date to how the features algorithm works will have its hits and misses, but in the long run it’s worth the effort.

Tools to Adapt to Features

To filter out your keywords and identify those triggering the new feature, SERPstat provides keyword research tools innovative functionality.
It is important note that the new feature does not show for every query, it is largely restricted to the most general and searched terms.
To Access the filter:
Click “Organic queries” -> Expand “Filters” -> Check the box “Also ask for”

Written by Michael Mutemererwa
If you enjoyed this article and would like further consultation on optimizing to the new Google update feel free to get in contact with us. At Consult Believe we specialize in SEO, PPC and Digital Marketing.