YouTube is the second largest search engine only to Google, it provides a great platform to engage with people with its billions of users. YouTube ad platform
YouTube is the second largest search engine only to Google, it provides a great platform to engage with people with its billions of users. YouTube ad platform provides affordable and flexible campaigns for creating adverts. YouTube is host to billions of daily viewers, it is arguably the new digital TV. YouTube has incorporated Google AdWords which is made advertising video content on YouTube now easier and more affordable than ever.
Before you get started it’s important to understand the different types of YouTube Ads.
Video Ad Types
In-search – Your ad shows up above the YouTube search results.
In-browse – Your video ads show on Google network websites
In-stream – Your ad plays before you can watch your video
The pricing of the ads vary per the unit, on average the cost-per-view (CPV) ranges between £0.10 – £0.30 with In-stream at the higher end of cost and In-search at the lower. YouTube CPV systems is set up to encourage affordable daily ad spending. Views on ads are only charged if viewers watched for over 30 seconds (only if the video is longer than 30 seconds in total) or the duration of the video. Ad views count towards the overall video views, which means you don’t have to pay to generate views from people who aren’t interested instead you pay for people who are. YouTube provides effective target segmentation, which ads can be tailored to. The more target focussed ads incrementally acquire more cost compared to broad ads. Which is worth it as the video is being watched by the people it’s made for.
Film trailer biggest views come from Ads, which is big factor in building buzz for their launches.
YouTube costs are very flexible, which is beneficial for getting started as spending can be capped and raised the more comfortable users feel. YouTube also provides the recommendation budget which is helpful in seeing what can be expected to spend and the difference in view predications. It’s important to take the recommendation with caution as YouTube tends recommend higher spending.
Create Your Brand
YouTube is a great place to engage and raise awareness for your business, there is no specific recipe to create an impressive video ad that can impress viewers. These impressions build an established and trusted brand identity to viewers. It doesn’t take a film production company to create a good video content, YouTube is constantly making it easier for ads. It has never been a better time to put your company out there capitalising on all things you have to offer.
YouTube is incorporated with AdWords which has made making campaigns, managing budgets and targeting much easier. More support is given on viewing engagement and ad analytics.
Written by Michael Mutemererwa
If you would want to launch Video Ads of your own on YouTube but are unsure of how to do so. Get in touch with us here at Consult Believe, we specialise in SEO, PPC and Digital Marketing.