How to market a business using Instagram

Why use Instagram?

Instagram first launched in 2010 and immediately grew a monumental following with over 400 million active users 4 years after its launch. Therefore, it has become no surprise that business owners and marketers alike have tapped into the world of Instagram to expand brand exposure. So how does Instagram’s post engagement compare with other social media accounts like twitter and Facebook? Well Instagram’s posts generate a per-follower engagement rate 4.21%, which is 58 times more engagement per follower than Facebook and 120 times more than Twitter.

How to get started with Instagram?

First, you need to set up an account with a user name and password. You want to use your business name as it shows up exactly, if Instagram doesn’t let you do this try making it as close as you can to the name of the business.

Make sure that your business account is entirely different from your personal one, you don’t want that picture of your hot dog legs when you sunned it up in Marbella on there!

What to do next after you created your profile?


Great, you set up an account on Instagram! Now you want to connect your audience with new and exiting content so maybe start your post with a great new lauch image to get your face out there.

#The power of the hashtag!

Remember that Hashtags are important, only use specific ones relatings to your brand and only include a few.

Now star liking other brands! It is important to interact with other people. If you liked and engaged with someone’s post then they will start to notice you, they will then click on your site and potentially like your page. Check out who is popular and trending and use the same hashtag that correlate to their brand, this will link back to your page when people click on those hash tags.

But remember that when you post things out stay consistent and relevant to the brand’s vision, also ensure that the business logo is the same on all social media platforms that you manage.


Interact and engage with likers

This seems like an obvious point, but take some time out to respond to people. If someone say writes a compliment in the comment section, then just say thank you; it lets people know that you care about their opinions. If people, see the effort level on your part then they will respond better to your brand. Also, if someone mentions you share that post, make them famous!

A picture paints a thousands words

Instagram is a picture based form of social media, so you need to make sure you send out incredible awe inspiring photographs that will guarantee likes  and comments. Per research we are twice as likely to like, share or comment on visual content, 90% of what our brand processes is visual so post out some great pictures.

So, what makes a stand out photo on Instagram?

Offer Promotion and Exclusive Announcements to Followers

Why not increase the number of followers with offers or rewards, or exclusive announcements? By doing this you are rewarding followers for their loyalty, but also offering exclusive news makes your followers feel special. In a study of Instagrammers, 41% stated that would follow or unfollow brands to take advantage of perks or giveaways, so if you can add incentives to increase following do it!

Best times to post

And lastly, post at the right times to get the most out of your posts! The best times to post for Instagram is not specific, but try and post morning, lunch and after 5pm this is when the highest frequency of Instagrammers are online!

The highest frequency times are:


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Forget what you were told, Mobiles are taking Over!


New trends/shift of user switch to mobile 150

In the constantly evolving sector of digital marketing and E-commerce, trends and shifts have shown no sign of slowing down. In the same regard technology waits on no man, neither does consumers. Mobile devices are sweeping the market as constant figures and statistics show consumers are searching, contacting and purchasing from them more than ever. The Global Web Index showed that despite PC/laptop still being the most dominant device to search the internet 80% of internet users owned and used a smart phone to search the web. Deloitiite 2016 Mobile consumer report identified smartphone ownership has reached an unprecedented peak, currently 81% of UK adults owns mobile devices. This has resulted increasing trends of consumers online purchasing increasingly being done via smartphone and tablets. Deloiite 2016 survey identified the most popular preference for online shopping to be via smartphone (27%) then joint secondly tablet and laptop (15%).

Benefits of adapting to mobile/rewards 150

Technology is an industry that holds little sentimental value on tradition, remember cassette tapes? Businesses do not always need to arrive first in a market to be effective but ready to react quickly enough. Many online businesses are yet to respond fully to the market as PC/laptop website traffic is still dominate. According to Criteo by the end of 2015 the mobile share of global e-Commerce was over 40% it stands to rise to 70% in 2017. Studies from eMarketer on Mobile Ad spending forecast over the next 3 years mobile ad spending will go from $40.5 bn to $65.8 bn in 2019. You have to ask yourself can your business afford to fall behind to all this? Understandably it can be perceived more difficult to create and manage multi-channel platform of websites, to cater to mobiles and tablets screens. These difficulties are currently seeing ROI as Google found 85% of online shoppers start a purchase on one device and finisher on another. Even so, multi-channel shoppers shop more often and often spend 3 times more than single channel shoppers. People aren’t just viewing more on their mobile they are living on there.

Google change in tracking of mobile devices 150 

Google are more than aware of the changing landscape and now offer services such as Google Analytics Segments which track traffic, new users and conversion rates statistics coming in on each device. Google also offer browser performance which help spots problems people have with certain browsers and categories device and browsers user combinations. This guides testing for adapting mobile site redesigns, for example ensuring iPhone users receive the best quality of Safari browsers. This increase of engagement through mobile devices have forced the need for this increased support and tracking. It doesn’t end there either, Google have just announced from February 2017 ad call extension will automatically be added to mobile search ads. With Google estimating mobile search engines to drive nearly 33 billion clicks-to-call to business globally. In the same breath location-targeted mobile ad revenues are expected to see a growth from $4.3bn in 2014 to a staggering $18.2bn in 2019.

Best Practice Tips for Mobile PPC

  • Optimize for mobile experience start to finish, influx off different mobile sites mean consumers are quick to move off sites their mobile devices struggle to navigate.
  • Enable ad extension across your campaigns, the extensions are simple to set up and display. The have big impact paid search performance and from February 6th will be automatically added to mobile searches.
  • Use action-oriented keywords to encourage quick customer decision making, broad keywords are very effective in mobile
  • Incentivize mobile searchers with timely offers and calls to action ads.
  • Tailor your mobile campaigns with dayparting, this AdWords feature lets you define when you want your campaign to be active, e.g. running ads for your restaurant after work hours.
  • Analyze your performance, continue testing and constantly optimize

Landing Page Tools

Landing Pages and why they matter

In an internet world rotating around e-commerce, SEO, PPC and digital marketing a constant buzzword mentioned is landing page, but what does it really mean? Well landing page by Google’s definition is a final place where people are taken when they click your ad. So this can be a sign up, app download or newsletter page. The major significance behind the landing page is its impact on conversion rates and keywords quality score. Understanding the fundamentals of what makes a good landing page can increase the ROI of your online advertising presence.


For landing pages it goes without saying that not only do you need content you need accurate, informative and persuasive content. Whether you’re a beginner or expert in web development following Google Quality Score as a guide to creating your landing page is necessary.
Key factors for Landing Pages are:

  • Site Navigation difficulty
  • Original and relevant page content
  • Ads relevance to landing page
  • Page transparency


whether you run a site for business, apps or blogging there are countless tools on offer on the internet that can make improving your landing page much easier. Before picking a tool take into considerations;

  • Pricing – many tools that charge provide services, others offer for free
  • Ease of use – a good match of complexity and ease of use is a winning formula
  • Website integration – being able to use an existing page can be a big advantage
  • Free trail option – this helps seeing for yourself if the tool is worth paying for
  • Split A/B testing – this very important as it lets test variety versions of landing pages to asses which is best
  • Analytics – tools that provide analytics can help you find what is working for you and why
  • SEO – tools that offer SEO service integrate keywords campaigns effortlessly

Below we looked at four of the most popular landing page tool websites and assessed their value and suitability for start-up websites.

Instapage Launchrock Unbounce Kickofflabs

Per month

$29 – $55 – $127 0 – $5 $29 – $99 – $199 $39 – $79 – $149
Ease of Use Relatively easy

Template based variety of websites.

Medium, more restricted and technical, Relatively easy to use, good variety of editing options Relatively easy to use, good variety of options
Websites Integration High, template and scan existing sites. Low, template or start from scratch. High, template based but can use existing page High, template based but can use existing page
Free Trail Options 30 Day Trail membership Basic account is free Free Demo account option 30 Day free trail membership
Split A/B Testing
SEO services
Comments Very inviting professional quality of tools and services. Suits bigger companies or users with disposable capital. Very short and sweet of tool provided, ideal for SME’s or independent users. Very easy on the eyes and offers 3rd party integrations.

Ideal for SME’s and independent user too.

Nice on the eyes and can be specific for user purpose. Suits established companies with capital.


Bottom Line

In business terms, havung an effective lnding page can save you a lot of money on Adwords budget spend and increase your chances of getting business from potential customers. This is vital for all website creators whether for online sales, apps or blog.