How to market a business using Instagram

Why use Instagram?

Instagram first launched in 2010 and immediately grew a monumental following with over 400 million active users 4 years after its launch. Therefore, it has become no surprise that business owners and marketers alike have tapped into the world of Instagram to expand brand exposure. So how does Instagram’s post engagement compare with other social media accounts like twitter and Facebook? Well Instagram’s posts generate a per-follower engagement rate 4.21%, which is 58 times more engagement per follower than Facebook and 120 times more than Twitter.

How to get started with Instagram?

First, you need to set up an account with a user name and password. You want to use your business name as it shows up exactly, if Instagram doesn’t let you do this try making it as close as you can to the name of the business.

Make sure that your business account is entirely different from your personal one, you don’t want that picture of your hot dog legs when you sunned it up in Marbella on there!

What to do next after you created your profile?


Great, you set up an account on Instagram! Now you want to connect your audience with new and exiting content so maybe start your post with a great new lauch image to get your face out there.

#The power of the hashtag!

Remember that Hashtags are important, only use specific ones relatings to your brand and only include a few.

Now star liking other brands! It is important to interact with other people. If you liked and engaged with someone’s post then they will start to notice you, they will then click on your site and potentially like your page. Check out who is popular and trending and use the same hashtag that correlate to their brand, this will link back to your page when people click on those hash tags.

But remember that when you post things out stay consistent and relevant to the brand’s vision, also ensure that the business logo is the same on all social media platforms that you manage.


Interact and engage with likers

This seems like an obvious point, but take some time out to respond to people. If someone say writes a compliment in the comment section, then just say thank you; it lets people know that you care about their opinions. If people, see the effort level on your part then they will respond better to your brand. Also, if someone mentions you share that post, make them famous!

A picture paints a thousands words

Instagram is a picture based form of social media, so you need to make sure you send out incredible awe inspiring photographs that will guarantee likes  and comments. Per research we are twice as likely to like, share or comment on visual content, 90% of what our brand processes is visual so post out some great pictures.

So, what makes a stand out photo on Instagram?

Offer Promotion and Exclusive Announcements to Followers

Why not increase the number of followers with offers or rewards, or exclusive announcements? By doing this you are rewarding followers for their loyalty, but also offering exclusive news makes your followers feel special. In a study of Instagrammers, 41% stated that would follow or unfollow brands to take advantage of perks or giveaways, so if you can add incentives to increase following do it!

Best times to post

And lastly, post at the right times to get the most out of your posts! The best times to post for Instagram is not specific, but try and post morning, lunch and after 5pm this is when the highest frequency of Instagrammers are online!

The highest frequency times are:


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Forget what you were told, Mobiles are taking Over!


New trends/shift of user switch to mobile 150

In the constantly evolving sector of digital marketing and E-commerce, trends and shifts have shown no sign of slowing down. In the same regard technology waits on no man, neither does consumers. Mobile devices are sweeping the market as constant figures and statistics show consumers are searching, contacting and purchasing from them more than ever. The Global Web Index showed that despite PC/laptop still being the most dominant device to search the internet 80% of internet users owned and used a smart phone to search the web. Deloitiite 2016 Mobile consumer report identified smartphone ownership has reached an unprecedented peak, currently 81% of UK adults owns mobile devices. This has resulted increasing trends of consumers online purchasing increasingly being done via smartphone and tablets. Deloiite 2016 survey identified the most popular preference for online shopping to be via smartphone (27%) then joint secondly tablet and laptop (15%).

Benefits of adapting to mobile/rewards 150

Technology is an industry that holds little sentimental value on tradition, remember cassette tapes? Businesses do not always need to arrive first in a market to be effective but ready to react quickly enough. Many online businesses are yet to respond fully to the market as PC/laptop website traffic is still dominate. According to Criteo by the end of 2015 the mobile share of global e-Commerce was over 40% it stands to rise to 70% in 2017. Studies from eMarketer on Mobile Ad spending forecast over the next 3 years mobile ad spending will go from $40.5 bn to $65.8 bn in 2019. You have to ask yourself can your business afford to fall behind to all this? Understandably it can be perceived more difficult to create and manage multi-channel platform of websites, to cater to mobiles and tablets screens. These difficulties are currently seeing ROI as Google found 85% of online shoppers start a purchase on one device and finisher on another. Even so, multi-channel shoppers shop more often and often spend 3 times more than single channel shoppers. People aren’t just viewing more on their mobile they are living on there.

Google change in tracking of mobile devices 150 

Google are more than aware of the changing landscape and now offer services such as Google Analytics Segments which track traffic, new users and conversion rates statistics coming in on each device. Google also offer browser performance which help spots problems people have with certain browsers and categories device and browsers user combinations. This guides testing for adapting mobile site redesigns, for example ensuring iPhone users receive the best quality of Safari browsers. This increase of engagement through mobile devices have forced the need for this increased support and tracking. It doesn’t end there either, Google have just announced from February 2017 ad call extension will automatically be added to mobile search ads. With Google estimating mobile search engines to drive nearly 33 billion clicks-to-call to business globally. In the same breath location-targeted mobile ad revenues are expected to see a growth from $4.3bn in 2014 to a staggering $18.2bn in 2019.

Best Practice Tips for Mobile PPC

  • Optimize for mobile experience start to finish, influx off different mobile sites mean consumers are quick to move off sites their mobile devices struggle to navigate.
  • Enable ad extension across your campaigns, the extensions are simple to set up and display. The have big impact paid search performance and from February 6th will be automatically added to mobile searches.
  • Use action-oriented keywords to encourage quick customer decision making, broad keywords are very effective in mobile
  • Incentivize mobile searchers with timely offers and calls to action ads.
  • Tailor your mobile campaigns with dayparting, this AdWords feature lets you define when you want your campaign to be active, e.g. running ads for your restaurant after work hours.
  • Analyze your performance, continue testing and constantly optimize

Landing Page Tools

Landing Pages and why they matter

In an internet world rotating around e-commerce, SEO, PPC and digital marketing a constant buzzword mentioned is landing page, but what does it really mean? Well landing page by Google’s definition is a final place where people are taken when they click your ad. So this can be a sign up, app download or newsletter page. The major significance behind the landing page is its impact on conversion rates and keywords quality score. Understanding the fundamentals of what makes a good landing page can increase the ROI of your online advertising presence.


For landing pages it goes without saying that not only do you need content you need accurate, informative and persuasive content. Whether you’re a beginner or expert in web development following Google Quality Score as a guide to creating your landing page is necessary.
Key factors for Landing Pages are:

  • Site Navigation difficulty
  • Original and relevant page content
  • Ads relevance to landing page
  • Page transparency


whether you run a site for business, apps or blogging there are countless tools on offer on the internet that can make improving your landing page much easier. Before picking a tool take into considerations;

  • Pricing – many tools that charge provide services, others offer for free
  • Ease of use – a good match of complexity and ease of use is a winning formula
  • Website integration – being able to use an existing page can be a big advantage
  • Free trail option – this helps seeing for yourself if the tool is worth paying for
  • Split A/B testing – this very important as it lets test variety versions of landing pages to asses which is best
  • Analytics – tools that provide analytics can help you find what is working for you and why
  • SEO – tools that offer SEO service integrate keywords campaigns effortlessly

Below we looked at four of the most popular landing page tool websites and assessed their value and suitability for start-up websites.

Instapage Launchrock Unbounce Kickofflabs

Per month

$29 – $55 – $127 0 – $5 $29 – $99 – $199 $39 – $79 – $149
Ease of Use Relatively easy

Template based variety of websites.

Medium, more restricted and technical, Relatively easy to use, good variety of editing options Relatively easy to use, good variety of options
Websites Integration High, template and scan existing sites. Low, template or start from scratch. High, template based but can use existing page High, template based but can use existing page
Free Trail Options 30 Day Trail membership Basic account is free Free Demo account option 30 Day free trail membership
Split A/B Testing
SEO services
Comments Very inviting professional quality of tools and services. Suits bigger companies or users with disposable capital. Very short and sweet of tool provided, ideal for SME’s or independent users. Very easy on the eyes and offers 3rd party integrations.

Ideal for SME’s and independent user too.

Nice on the eyes and can be specific for user purpose. Suits established companies with capital.


Bottom Line

In business terms, havung an effective lnding page can save you a lot of money on Adwords budget spend and increase your chances of getting business from potential customers. This is vital for all website creators whether for online sales, apps or blog.


Digital Marketing Millennials Era

Millennials are defined as people born in between the years of 1982 and 2000, they are the generation that experienced technology innovation first hand. Millennials are a constant topic of conversation whether it is in the workplace, technology and trends. In digital marketing it is no different, many strategies and methods are being shaped by millennials. 2017 has continued to show the shift millennials are having, now is the time to familiarise yourself with Millennials concepts and its effects for your digital marketing campaigns.


Unaware Digital Marketers

Millennials are a generation of digital strategists and content editors, even if they don’t realise it. While they may be actively seeking more real experiences online, they have learned to be exceptionally calculated in how they present their personal brand, creating strict strategies around how, when and where they are seen.

Millennials have been the generation that have shaped social media as such, they have become adept at fragmenting their identities. Cultivating multiple digital personas depending on the platforms used and the result they want to elicit from sharing their content.

Content Obsessed and Engaged

According to Hub spot millennials spend at least 25 hours per week online and engage mostly with content rich media. They spend time online discovering new websites, blogs and social media, they want to share, like and repost the content to their online network. Authentic and organically created content are key, millennials have strong eye for noticing the differences. It is important when making content that is either targeted or on topics of interest for millennials, that creators understand this.  In this day and age, the young consumers purchasing behaviour is heavily inspired by people they know in person or strangers they have connected with on social media whom they share mutual interests. They carry these “advisors” with them on their smartphones wherever they go.


People of the ages of 18 – 34 right now value more of content when coming from peers, offering content worth sharing builds a real brand-consumer relationship. Organic content that is created with interest of readers in mind rather than pushing a buy agenda, is more successful amongst millennials. Millennials value brands that offer transparency, originality and creativity in their content. Hostel World recent advertising campaign is prime example, use of genuine travellers’ feedback along with celeb influencer’s endorsements have been viral.


Entertainment and Collaboration are Key

Millennials want to have their say projected, brands that have been able to use customers’ engagement have had success of this. Nike implemented Nike Id for customers’ product customisation, Coca Cola used online co-creation to gather expressions and Taylors of Harrogate’s ran interactive Facebook video ad campaigns. Utilising collaboration and interaction builds relationship with consumers where they’re self-expression is being used to establishing their own personal brand experience.

Source: Millennial Marketing

In the same breath its important brands understand millennial value fun and enjoyment highly, so its vital customers experiences with brands are memorable. Millennials are known to use online shopping as form of entertainment. For example, 40% of millennials are make a wish list of products they want to buy.  Which is why social media sites like Pinterest have spawned out of these interests and are heavily targeted by online retailers who want to bridge the gap of shopping and browsing out of interest. These creates a formula where brands can capitalize on entertaining consumers and marketing their products in unique ways.

Ethical SEO: Company Advice For Natural Ranking in 2017

2016 saw SEO evolve at a faster rate than any other year, largely due to Google’s Penguin 4.0 update and the increasing promotional possibilities provided by social media.

There are, however, a number of tactics that are vital for avoiding Google sensors and practicing ethical SEO. Company experiences of our own have helped us create strategies essential for maintaining an honest approach to all SEO campaigns in 2017.


Mobile usage

The dominance of mobile for search purposes has altered the SEO landscape immeasurably over the past year and will certainly continue to do so.

In May 2015 Google announced that traffic levels for mobile searches are well above those of desktop. Not having a mobile-friendly site increasingly marginalises any SEO campaign you undertake. Google is now even planning to prioritise mobile results when indexing sites for the SERPs. If your site is not mobile ready, correct this as soon as possible.

Content needs optimization

Google Panda demands that websites contain strong, well-written content that gives users informative insight into their search query. However, no matter how high the quality of the content you write, there is still a need to promote it effectively. Simply creating good content is not a form of SEO in itself. As much as 90% of a site’s content will be neglected without correct optimisation of it.

Google will certainly take notice of any good site copy you provide, but marketing it through third party link-building and cross-channel marketing via your social media accounts is necessary to compete against competitor content. This will also establish you as a source of authority across your industry. Reliable, professional content will naturally be shared amongst your peers and followers; an attractive content marketing benefit and a clear form of ethical SEO.

Company backlinks should be no-follow

It’s important to remember that any link you have exchanged money for should be a no-follow link. Paying for links is, for the most part, an outdated approach to SEO but is not entirely against Google’s rules. Making sure the links you receive are no-follow is common sense for ensuring that blatant self-serving SEO, that will trigger Google’s sensors, is not passed back to your site.

Internal linking

Internal links are a great way to maintain user interaction on your website in a manner that establishes you as an authority on your industry while providing the user with an interactive experience that supports the nature of the search query further. This can work wonders for metrics like bounce rate and page views.

Link equality is also distributed more evenly across your site thanks to the use of internal linking. In order for this to work most effectively ensure that relevant internal pages are reached via natural anchor text rather than overly keyword focused terms.

As a general rule, three is the ideal number of links expected for each piece of content, although this can be increased depending upon the length of the copy being linked from.

Voice search for SEO

Voice search is becoming a major part of the user experience, far beyond the limitations of text enquires. This will expand in 2017 to incorporate voice recognition and understanding capabilities that cater to SEO criteria, including the use of spoken queries for keyword research purposes. Google Now, Siri and Cortana are among those providers leading the way in voice search.

Long-tail keywords

Although the inclusion of direct keywords is still 100% vital to a well-optimised campaign of ethical SEO, company websites are increasingly focusing on fuller queries and long-tail phrases help cater to the expectations of customers by giving them exactly what they’re looking for.

Using site copy that includes longer phrasing is now ideal for catering to the expectations of consumers. If you’re not sure of the exact search terms bringing traffic to your site, simply review the search enquiries you’ve recently received by using data from Analytics.

Cross-channel marketing

Cross-channel marketing is a more comprehensive development that builds upon multi-channel marketing practices.

Whereas multi-channel is essentially marketing your brand on more than one platform, cross-channel marketing is the use of multiple channels to integrate the way you market your services.

This involves a number of creative crossing tactics, such as contacting users of your mobile app through social media and email marketing to promote products and services. This can increase conversions while generating a widely recognisable brand identity that is likely to establish customer loyalty.

The most strategic part of cross-channel marketing is knowing the most appropriate marketing platform to release a message from, along with what the most beneficial content will be for that particular channel.

The most important part of any SEO campaign is to undertake an approach that remains ethical. SEO company tactics should always respect Google’s algorithms which are in place for the benefit and safety of its users.

At Consult Believe we offer effective and ethical SEO practices that allow our client’s sites to rank naturally in Google and all other search engines. We create marketing plans using the most appropriate online platforms. Enquire now for more information on how we can help your business.



Guide on YouTube Adverts Costs

YouTube is the second largest search engine only to Google, it provides a great platform to engage with people with its billions of users. YouTube ad platform

YouTube is the second largest search engine only to Google, it provides a great platform to engage with people with its billions of users. YouTube ad platform provides affordable and flexible campaigns for creating adverts. YouTube is host to billions of daily viewers, it is arguably the new digital TV. YouTube has incorporated Google AdWords which is made advertising video content on YouTube now easier and more affordable than ever.

Before you get started it’s important to understand the different types of YouTube Ads.

Video Ad Types

In-search – Your ad shows up above the YouTube search results.

In-browse – Your video ads show on Google network websites

In-stream – Your ad plays before you can watch your video

The pricing of the ads vary per the unit, on average the cost-per-view (CPV) ranges between £0.10 – £0.30 with In-stream at the higher end of cost and In-search at the lower. YouTube CPV systems is set up to encourage affordable daily ad spending. Views on ads are only charged if viewers watched for over 30 seconds (only if the video is longer than 30 seconds in total) or the duration of the video. Ad views count towards the overall video views, which means you don’t have to pay to generate views from people who aren’t interested instead you pay for people who are. YouTube provides effective target segmentation, which ads can be tailored to. The more target focussed ads incrementally acquire more cost compared to broad ads. Which is worth it as the video is being watched by the people it’s made for.


Film trailer biggest views come from Ads, which is big factor in building buzz for their launches.


YouTube costs are very flexible, which is beneficial for getting started as spending can be capped and raised the more comfortable users feel. YouTube also provides the recommendation budget which is helpful in seeing what can be expected to spend and the difference in view predications. It’s important to take the recommendation with caution as YouTube tends recommend higher spending.

Create Your Brand

YouTube is a great place to engage and raise awareness for your business, there is no specific recipe to create an impressive video ad that can impress viewers. These impressions build an established and trusted brand identity to viewers. It doesn’t take a film production company to create a good video content, YouTube is constantly making it easier for ads. It has never been a better time to put your company out there capitalising on all things you have to offer.

YouTube is incorporated with AdWords which has made making campaigns, managing budgets and targeting much easier. More support is given on viewing engagement and ad analytics.

Written by Michael Mutemererwa

If you would want to launch Video Ads of your own on YouTube but are unsure of how to do so. Get in touch with us here at Consult Believe, we specialise in SEO, PPC and Digital Marketing.

Search Engine Marketing: Specialist SEO Techniques That Still Work In 2017

No one is going to question the stress and hard work that goes into mastering the Google SERPs, but even with the threat of Google’s recent Penguin 4.0 algorithm breathing down our necks, there are a few tried and tested ways that we SEOs can still pick up links honestly without occurring the wrath of the Google beast.

The days of keyword heavy link-building are long gone and are more likely to get your site penalised these days, but several safe tactics remain and they are an important part of achieving good, honest ranking in 2017. Here is Consult Believe’s guide to the top 5 ways to build links via an honest approach to search engine marketing.

Specialist Guest Blogging

Guest blogging has taken a bit of flack recently amid claims that it’s no longer an effective practice for SEO due to widespread posting of spammy content by bloggers who accept content from businesses irrelevant to their site. However, the truth is there’s nothing wrong with blogging on third party sites as long as a legitimate and worthwhile reason exists for doing so.

As long as you are posting on websites with a clear, strong relevance to your industry and are doing so without using spammy anchor, there is nothing wrong with guest blogging. After all, sharing content is still within the Penguin algorithm rules.

The Penguin algorithm is now stronger than ever for rooting out content that falls short of legitimacy. To be sure you are posting on relevant sites, simply review the website’s recent posting material and consider whether it’s relevant to your industry and target audience. Also assess whether the content previously posted is of good quality. Also be sure to review the site’s technical performance, specifically in regards to domain authority and page-rank which can determine strength.

Great site copy

While guest blogging certainly retains much of its power and usefulness, there is nothing as effective as producing high quality natural content on your site. When you write good original copy that engages audiences you can be sure that regular reposts and client interest will come to you, as long as you undertake a small amount of self-promotion, as this too is part of a good strategy for search engine marketing.

Specialist content for your audience

The inclusion of content that appeals directly the target audience of your site, with statistics and facts that support your writing, makes for a unique approach to your chosen subject matter that will make you stand out from the crowd.

Social Media

Although Google insists the links generated by social media is not an inherit part of its current assessment, there can no longer be any denying that social media is absolutely vital for the running of an effective SEO campaign. Building a social media presence on Facebook, Twitter and LinkedIn will generate so much more promotion for your site that it’s common sense for effective SEO.

When you publicise your own top quality content on social media channels, the reposts on other sites are going to generate invaluable organic links back to yours that will give your site a natural boost in any search engine. Marketing specialist content relevant to your industry has also never been easier thanks to the social sharing buttons that you can include on your homepage (see below).




One sure way to grab the attention of potential customers is to use infographics; a form of graphic design image promoting your business via entertaining and informative information; a particularly effective way to engage audiences.

Building an infographic is not a difficult process if you’ve got access to the skills of a good web developer at your disposal. But even if not, the average design company specialising in infographic creation usually charges just £90 per image, which when considering the widespread reach that an engaging infographic can generate through reposting is excellent value for money.

Share reviews

An often overlooked means of driving natural traffic to your site is to encourage your previous clients to submit reviews and testimonials for inclusion on your site. Users often search for reviews before making a commitment to a website. An honest and good review has the potential to drive interest higher than other marketing methods.

Googles New ‘People also asked’ Feature

After months of testing and variations from last year November, Google have now gone live with the new feature ‘People Also Asked’. The feature is activated when a search is done on google, among the results there will be a box of similar searched suggestions. Why does this matter? In the world of SEO almost all of Googles update have a knock on effect. For SEO this will change how people search and how often they might need to.

Why it Matters for SEO

The feature dominantly occurs for the popular and often searched queries, while the feature related questions are sourced from popular websites. For SEO marketers it is important to note that these related questions answers are from high quality and authority websites. For example below, anew feature answers came from a content filled science page and well established scholars Harvard and BBC.


An Example,
Of how crucial it is how your content is presented and where it is. You need to have clear questions and answers in the text


Google algorithm for the feature searches is not clear yet but its clear quality matters. The more clear, well-structured and informative the content, the more sense it is for Google to choose it over other websites. Adapting to this feature provides the benefits of more exposure to similar query topics, drive more organic traffic and attracting links to website. Trying to keep up to date to how the features algorithm works will have its hits and misses, but in the long run it’s worth the effort.

Tools to Adapt to Features

To filter out your keywords and identify those triggering the new feature, SERPstat provides keyword research tools innovative functionality.
It is important note that the new feature does not show for every query, it is largely restricted to the most general and searched terms.
To Access the filter:
Click “Organic queries” -> Expand “Filters” -> Check the box “Also ask for”

Written by Michael Mutemererwa
If you enjoyed this article and would like further consultation on optimizing to the new Google update feel free to get in contact with us. At Consult Believe we specialize in SEO, PPC and Digital Marketing.

Kickstart Your Company LinkedIn Page

LinkedIn has become social Phenom for professionals and companies. It provides a great platform from people to see what’s going on with their university classmates, engage in industry discussions and find job vacancies. Here’s crash course on getting started on LinkedIn.


LinkedIn currently has more than 467 million users worldwide

  1. Accurate Company Details

When creating your companies LinkedIn profile it’s important you are displaying the right information from the get go. Make sure your address, company description and employee counts are up to date. Make sure to give your company an accurate, insightful and personal description, LinkedIn users will use this as snapshot summary of your company and what makes it unique.

  1. Make Use of Your Employees

LinkedIn connects your employees with your company profile, therefore it is important all your current employers have a LinkedIn profile and have your company listed as their current employers. These helps adds authenticity to your company profile, which will help getting people to follow you.

  1. Added Quality Content

A crucial reason behind people following company profiles is their interest in what’s going on with the company, specialist advice articles and job vacancies. It is crucial before you begin promoting the account that there is content for people to engage with, avoid creating a profile that serves as plain business directory.

  1. Provide Visuals on Profile

In LinkedIn profiles with photo profile pictures are more likely to be seen, it’s the same for company profiles. Its great chance to show your company logo and livery, which in return can help build your company brand. Articles with photos are more likely to engage viewers and showing snippets of your company offices or personnel’s provides great valuable insight for followers.

  1. Create Links for Website

If your company already possess a website you can promote content on your website on LinkedIn, this will get more people on your website which will have more insights for your business services. For SEO it helps using the same keywords across your website and LinkedIn to get more followers and site traffic.

  1. Find Industry Groups

LinkedIn provides a transparent platform for people of industry to create and engage industry discussions. Take advantage of this, get vital information that can impact your business and build strong networks with individuals and companies.

  1. Stay Constant

Like most things the more use the better you’ll get at it, it is important you keep at it with LinkedIn keep posting, keep up to date with trending topics and engage with followers. It is important empathize your employees like and share your posts, it’s the most simple and effective organic way to build following